Persona-Powered Learning: Turning Audience Insights into Engagement Engines – Mike Taylor and Bianca Baumann

Tired of training content that falls flat? The secret lies in understanding your learners and writing specifically for them. Join us to discover how to transform dry training into compelling content that grabs attention and drives engagement.

In this session, you’ll learn how to:

1. Decode your learners’ hidden motivations and learning preferences
2. Craft personas that become your content creation compass
3. Apply the SURE principles to write learning materials that truly resonate